Discover how to:
- Use mindset principles to address money perspectives and value attributes so you can increase your income, reduce your frustrations, and reduce your hours worked if you like
- Set and negotiate your fee so you get paid easily and well
- Get past the fear and dislike of marketing so that you get to a place of excitement about letting people know what you do!
- Identify your ideal clients so that you will know how to market to them!
- Be seen by and select your clients rather than them choosing you so that you have a case load that energies and excites you. (And pays you well!)
- Develop a benefit-based response when someone asks “What do you do for a living?” so prospects and referral sources will be asking for your services
- Avoid the inconsistent cycles of marketing so you produce a steady stream of new clients—month after month.
- Respond effectively when the prospect asks “Do you have a sliding fee scale?”
- Implement a technique that will help you to acquire several clients from just one event or activity.
- Develop your specialty to market so that you are seen as an expert.
- Develop an effective marketing plan that fits your marketing personality type. You’ll create the schedule and know exactly what to do to get your phone ringing!
- Keep in touch with referral sources and prospects so that your name is the one that comes to mind when they want a helping professional
- Track your efforts and your money so that you know which efforts will keep that phone ringing and avoid those that zap your energy and wallet.
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